Breaking into B2C Markets with Integrated Ecommerce and Mobile Commerce for JDE E1
Thursday, August 22 • 9:15 AM - 10:15 AM
Location: Director's Row J
Description: Weaver Leather is a leading manufacturer and distributor of high quality leather products. While primarily a B2B company, Weaver recently decided to leverage its strong brand recognition by offering products directly to consumers on www.weaverleathersupply.com. Weaver needed an Ecommerce and mobile commerce solution that was tightly integrated to JDE and implemented SmarterCommerce Ecommerce to build a complete B2C site in just 120 days. Since its initial launch, Weaver has seen consumer sales grow steadily month after month through its web marketing initiatives and high quality online experience. This presentation will highlight some keys to successfully launching a B2C website and some of the functionality that allowed Weaver Leather to rapidly implement, such as mobile devices support, real-time freight and sales tax calculation, Advanced Pricing integration, marketing offers along with credit card and PayPal Express Checkout payment options.
Type: Case Study
Show Session ID: JDE-102450